Legends Home Bedding, a Hollywood, California based company announced they will be introducing The Elvis Presley Home Bedding Collection in August. The bedding sets are licensed by the Memphis, Tennessee based Elvis Presley Enterprises, Inc.
Legends’ President of Sales, David Bursteen, said, “The quality bedding will be a sophisticated statement, with a touch of flair. Legends Home Bedding will provide Elvis fans a new and elegant way to dress up their home with beautifully crafted home bedding. The collection is not only inspired by, but also bears the likeness of the King of Rock ‘n’ Roll™, Elvis Presley.”
Ines Brigman, Legends’ president of operations, said, “We’ve created two new and unique styles in queen size bedding sets. The product will be available via Internet and retail outlets in mid-August 2013. Our primary market research indicated a strong response by both dedicated Elvis fans and those just looking to enhance their bedroom decor.”
Bursteen added, “The home bedding category has been void of celebrity licensing for adults, and what better way to fill that void than with Elvis Presley, who continues to remain in the hearts of people all over the globe.”
Iris Houston, merchandise manager for Elvis Presley Enterprises, said, “We haven’t licensed the Elvis brand to the home bedding category since 1999. We are proud of our association with Legends Home Bedding and happy to have them as one of the newest licensees of the Elvis brand.”
About Elvis Presley Enterprises, Inc.
Elvis Presley Enterprises, Inc. (EPE), a division of CORE Media Group, Inc., is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects. For more information on EPE and Graceland, visit www.elvis.com